By Dr. Amrut Sadachar
Dr. Amrut Sadachar (left) and Dr. Srikant Manchiraju (right) presenting poster on linkages between morale identity, emotional intelligence, and unethical consumer behavior
From November 20 to 23, 2024, I had the privilege of attending the International Textiles and Apparel Association (ITAA) Annual Conference in Long Beach, California, alongside over 500 participants from across the globe. Held under the theme “Making Waves Toward a Sustainable and Equitable Future,” the event was a dynamic gathering of thought leaders, researchers, and educators. This experience not only deepened my understanding of sustainability in fashion but also offered invaluable insights into emerging trends, innovative research, and transformative practices shaping the industry.
The conference unfolded with an opening reception that set the tone for the days to come. A vibrant atmosphere filled the air as attendees from diverse academic and professional backgrounds mingled, sharing their excitement for the sessions ahead. For me, this opening event highlighted the ITAA’s unique ability to foster collaboration and inspire forward-thinking dialogue.
Spotlighting Sustainability
Sustainability was a central theme throughout the conference. Along with my co-authors, I presented four research projects, three of which addressed pressing sustainability concerns in the apparel industry. These sessions were well-received, sparking engaging discussions about pathways to sustainable development and the role of innovation in mitigating environmental impacts.
The conference’s special track on Sustainability and Social Responsibility showcased cutting-edge research on eco-friendly practices, ethical production, and consumer behavior. It was evident that researchers are not only responding to current challenges but also anticipating the industry’s future needs.
Group photo with Dr. Elena Karpova (ITAA Distinguished Scholar Award Recipient)
Attending the distinguished lecture by Dr. Elena Karpova was another highlight. Her insights into responsible consumption and production reaffirmed the urgent need for systemic change in the fashion industry. Similarly, Matt Dwyer from Patagonia delivered an inspiring keynote, sharing how his team leverages innovation to drive sustainability while maintaining performance standards. Both speakers underscored the importance of marrying environmental consciousness with practical solutions, a principle I aim to incorporate into my teaching and research at Auburn University.
Selfie during the dinner meeting with researchers across seven institutes
Networking and Collaboration
The ITAA conference offered ample opportunities to connect with peers and forge meaningful professional relationships. I engaged with experienced researchers and promising students from institutions worldwide, exchanging ideas on topics ranging from circular fashion to the integration of AI in retail. These interactions enriched my understanding and expanded my network, creating potential for future collaborations.
A particularly memorable moment was visiting the design exhibits. These showcased students’ innovative creations, with many incorporating sustainable materials and methods. The energy and creativity evident in these works were inspiring and reinforced the value of nurturing the next generation of industry leaders.
Dr. Amrut Sadachar (left) and Ummey Hani Barsha (right) presenting their research on use case of AI in the apparel merchandising professional development course
Reflections and Takeaways
As I reflect on this enriching experience, I am reminded of the significant strides being made in the field of textiles and apparel. The research, discussions, and innovations presented at the conference demonstrated the sector’s potential to lead global efforts toward sustainability.
For my role as an educator and researcher, the conference emphasized the importance of fostering critical thinking and creativity among students. By exposing them to real-world challenges and solutions, I hope to prepare them to become changemakers in a rapidly evolving industry.
The 2024 ITAA Annual Conference was more than an event—it was a call to action for all of us involved in fashion and retail to push boundaries, collaborate, and prioritize sustainability. I return to Auburn University inspired, equipped with new ideas, and motivated to contribute meaningfully to this collective effort.
Al-Amin (left) and Dr. Amrut Sadachar (right) presenting their research on consumer perceptions toward apparel made from recycled polyester fabric
*Dr. Sadachar serves as an Associate Professor in Apparel Merchandising & Apparel Merchandising Coordinator, and is the recipient of the Sustainability Professional Development Sponsorship Award.
