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Is the SWOT Framework Still Useful to Managers When Formulating Long-Term Strategies?

September 21, 2021 @ 8:30 am - 9:30 am

Many organizations employ SWOT analyses in the strategic planning process by assessing internal strengths and weaknesses in relation to external opportunities and threats. In this webinar, Dr. Lohrke presents an enhanced SWOT framework that builds on the traditional approach. Learn the three key factors missing from the traditional SWOT framework to produce both a higher quantity and quality of strengths, weaknesses, opportunities, and threats. Registration is free.


Dr. Franz Lohrke is a Lowder Eminent Scholar and Professor at Auburn University. He has assisted aspiring entrepreneurs and practicing managers for over 20 years through his teaching, mentorship, consulting, investing, and community service activities. He also has contributed frequently to stories in the business press about entrepreneurship and strategic planning.